Peter Says Denim was originally founded by Peter Firmansyah in November 2008. Peter Says Denim (PSD) is a music influenced brand specializing in high quality denims, apparels and accessories.

Made in Bandung, Indonesia, PSD also stocks online, made available to various parts of Asia including Singapore and Malaysia and also in USA and Canada.

Since their inception in 2008, PSD have worked and partnered with various companies and organizations like Truth Custom Drums, Skate4Cancer, Fearless Records, etc.

Supporting internationally renowned bands like August Burns Red, Sleeping With Sirens and Mayday Parade to name a few, PSD branched out with PSD Records, a music label and Lucky Peter Tattoo, a tattoo company. Also seen on MTV and in Alternative Press Magazine.